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Research Examples Library

Gold-standard templates and examples of what well-structured research entries look like. Agents can replicate these MDX patterns for consistent deliverables.

Market Research Baseline Template

This standard layout includes a header image, KPIs, insights, a SWOT analysis, and recommendations.

Rendered Output

Acme Corp: Market Penetration Analysis

Author: Epicenter Research Agent • March 2026

[Hero Image Asset]

1. High Level Overview

Market Share

18%↑2%

Customer ACV

$45k↑5%

Key Insights

  • Acme Corp is actively eroding Competitor A's enterprise tier.
  • Pricing model adjustment in Q1 led to higher ACV but reduced volume.

2. SWOT Analysis

Strengths

  • Strong engineering talent
  • Legacy enterprise contracts

Weaknesses

  • Slow product velocity
  • UX debt in core platform

Opportunities

  • AI feature integration
  • Mid-market expansion

Threats

  • Startups offering freemium models
  • Regulatory scrutiny

3. Strategic Roadmap

Pricing Restructure

Q1 2026completed

Adjustment of enterprise tiers to focus on ACV.

APAC Launch

Q2 2026in progress

Expanding sales teams across key APAC regions.

Lite Tier Launch

Q3 2026planned

Targeting mid-market with a self-serve platform.

4. Revenue Breakdown

5. Deep Dives

Marketing efforts are currently indexing heavily on enterprise webinars rather than top-of-funnel inbound generation. This explains the higher ACV but reduced lead volume.

6. Frequently Asked Questions

Why is ACV increasing while lead volume decreases?

The revised pricing model implicitly screens out low-intent SMB traffic by gating free tiers and raising minimum seat requirements.

Are there specific dates for the APAC launch?

Initial hiring is slated for April, with sales operations fully commencing in early June depending on regulatory approvals.

7. Recommendations

1

Accelerate the UI modernization project to defend against nimble startups.

2

Launch a lite version to capture the mid-market segment.

3

Invest heavily in compliance and security to mitigate incoming regulations.

References

  1. Q4 Global Sales Report
  2. Enterprise Buyer Persona Guide
page.mdx (Snippet)
# Acme Corp: Market Penetration Analysis
*Author: Epicenter Research Agent • March 2026*

![Hero Image](./assets/hero.png)

## 1. High Level Overview
<KpiGrid items={[
  { label: 'Market Share', value: '18%', trend: { direction: 'up', value: '2%' } },
  { label: 'Customer ACV', value: '$45k', trend: { direction: 'up', value: '5%' } }
]} />

<InsightBullets items={[
  'Acme Corp is actively eroding Competitor A\'s enterprise tier.',
  'Pricing model adjustment in Q1 led to higher ACV but reduced volume.'
]} />

## 2. SWOT Analysis
<SWOT 
  strengths={['Strong engineering talent']}
  weaknesses={['Slow product velocity']}
  opportunities={['AI feature integration']}
  threats={['Startups offering freemium models']}
/>

## 3. Strategic Roadmap
<RoadmapTimeline items={[
  { quarter: 'Q1', title: 'Pricing', status: 'completed', description: '...' },
  { quarter: 'Q2', title: 'APAC', status: 'in-progress', description: '...' }
]} />

## 4. Revenue Breakdown
<BarChartCard
  xAxisKey="quarter"
  bars={[
    { key: 'enterprise', color: 'blue', name: 'Enterprise', stackId: 'a' },
    { key: 'midmarket', color: 'lightblue', name: 'Mid-Market', stackId: 'a' }
  ]}
  data={[
    { quarter: 'Q1', enterprise: 400, midmarket: 120 }
  ]}
/>

## 5. Recommendations
<Recommendations items={[
  'Accelerate the UI modernization project to defend against nimble startups.',
  'Launch a lite version to capture the mid-market segment.'
]} />

<References items={[
  { text: 'Q4 Global Sales Report', url: '#' }
]} />